Celebrity Influence and the Power of the Internet

I have a guilty pleasure. It's called "schmut" magazines. When I hit up CVS for my monthly beauty care I usually throw one of those magazines into my basket at the last second. Just for good measure. Just for my ability to relate to those that enjoy "pop" culture.......alright, I am just saying! Sometimes it's good for the soul to chill out w/ a glass of wine and Hollywood gossip and even more importantly fashion trends!! As I was perusing US Weekly back in January, I saw this beautiful bohemian style dress that Jessica Alba was sporting. It's very rare that I impulse shop - it's typically a very calculated decision making process. One indication is how long I think about a piece.....in this case it was almost two months.

The internet is a powerful tool. Two months after I originally spotted the Tolani Ginger Tunic on Alba I googled the following words: "December Jessica Alba's dress on beach with daughter Honor" and the image popped up. From there I was able to track down the dress.....only to find out it was on backorder until the end of March! Now the second part of my decision making: is it worth the wait? I sat on it for two more days and eventually pulled the trigger - I couldn't get it out of my head! Hopefully the anticipation will prove fruitful! It gives me something to get through the last dark days of winter at least!

http://www.blacklabelboutique.cm/ for more details.

How do you guys decide to make purchases? Are you impulse shoppers or well-thought out shoppers?

xoxo,

kiki